Over 120 AI Agents in Personal Workflow: Abdulla Al Hamed Urges Media Sector to Master Technology at Arab Media Summit
DUBAI — Societies, public institutions, and corporate enterprises must urgently accelerate their artificial intelligence preparedness as cognitive technologies transform modern media ecosystems and daily life, affirmed Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Authority, during his keynote address at the Arab Media Summit 2026 in Dubai.
Addressing an audience of media leaders, journalists, and technology specialists during a dedicated plenary session titled "The Next Chapter for Arab Media", Al Hamed emphasized that technological illiteracy presents severe vulnerabilities for national security. As generative algorithms and synthetic video capabilities advance, distinguishing between authentic reportage and state sponsored or opportunistic fabrications has become increasingly difficult, requiring coordinated vigilance from governments, educational institutions, families, and young audiences alike.
Reflecting on recent regional security developments, Al Hamed noted that malicious campaigns circulated fabricated audiovisual reports designed to generate panic by falsely asserting that incidents had transpired on UAE soil. He observed that community trust and rapid grassroots verification functioned as the nation’s primary countermeasure, with citizens and residents taking to digital networks to debunk coordinated disinformation by publishing verified on the ground documentation.
Al Hamed dismissed the notion of avoiding artificial intelligence adoption, drawing parallels to earlier historical resistance toward mathematical calculators, which quickly became indispensable standard tools. Rather than rejecting algorithmic tools out of speculative fear, he urged professionals and civil society to cultivate deep technical comprehension, enabling them to capture operational efficiencies while anticipating systemic risks.
Illustrating the pragmatic integration of automated workflows, Al Hamed revealed that he personally utilizes more than 120 autonomous artificial intelligence agents across his daily administrative duties to orchestrate correspondence, dynamic schedules, calendar management, and personal organization. He similarly deploys forensic algorithmic tools to audit media origins and scrutinize source authenticity.
Turning to labor market anxieties regarding workplace displacement across filmmaking, print journalism, broadcast media, and legal sectors, Al Hamed acknowledged that artificial intelligence will inevitably absorb repetitive administrative tasks. However, he maintained that the technology will augment rather than eradicate creative professions, concluding that no matter how sophisticated generative systems become, the nuanced discernment of the human touch remains irreplaceable.
