Apple Sets September 9 Launch Event 'Surprise and Shine' Featuring iPhone 18 Pro and Anticipated Foldable Debut
CUPERTINO — Apple Inc. has officially scheduled its flagship annual autumn product launch keynote for September 9, 2026, hosted live from the Steve Jobs Theater at Apple Park in Cupertino, California, under the event tagline "Surprise and Shine."
The keynote marks a historic milestone for the tech giant as the first major public hardware event led by John Ternus in his role as Chief Executive Officer, following his formal succession of Tim Cook on September 1.
The centerpiece of industry anticipation is the long-rumored unveiling of Apple’s first foldable iPhone, designed to enter the commercial foldable smartphone segment against established competitors with a custom hinge architecture and advanced flexible display engineering.
Anticipated Hardware & Software Announcements:
iPhone 18 Pro & iPhone 18 Pro Max: Slated for launch with incremental silicon, optical zoom, and battery architecture enhancements, while reports indicate the standard base iPhone 18 model may shift to an altered release cadence next year.
First Foldable iPhone: Expected to headline the keynote with a distinct, premium form factor integrating optimized multi-tasking interfaces.
Apple Watch Series 12 & Apple Watch Ultra: Introducing next-generation biometrics, satellite telemetry upgrades, and health-tracking sensor arrays.
Smart Home Hardware Ecosystem: Refreshed domestic connected hardware and smart display hubs.
Operating System Rollouts: Official public release dates for iOS 27, iPadOS 27, watchOS 13, and macOS Golden Gate, featuring deeper on-device Apple Intelligence model integrations.
The global livestream will broadcast across official digital platforms starting at 10:00 AM Pacific Time (PT) / 9:00 PM Gulf Standard Time (GST).
